experiment
see also testing
experience, 433, 403
expertise, 636
Facebook, 30
fact
fake
news, 30, 579
falsifiability, 168
fantasy, 60
fatberg, 59
fat activism
feedback, 433
fertility, 403
fiction, 160'; see also novel
flap book, 500
folklore, 63
see also; rumour; fakelore
forensics, 789
foreskin, 60
Foucault, Michel, 565, 10
Freud, Sigmund, 168
Gaia, 91
genome, 91
genre, 160
gold, 450
    standard, 450 
Goldacre, Ben, 666
grief, 345
habitus, 345
Hacking, Ian, 505
hair, 59
hierarchy, 29; see also hierarchies of evidence
homeopathy
hybrid
hysteria, 168
identity
ignorance, 834
image, 10
index
of evidence, 3, 168; see also printer’s fist
infection, 63
infodemic, 579
information, 292
inoculation theory, 579
’intactivism’, 60
interior, 10
intolerance
to gluten; to lactose
kayfabe
see also fake; post-truth
Kirsch, Irving, 666
knowledge, 834
making, 382
known unknowns, 834
Lacan, Jacques, 0
Latour, Bruno, 382
law
legal high
magical thinking, 345
medicine, 209
alternative; evidence-based, 382, 433; narrative
in, 29; natural
Nietzsche, Friedrich, 10
measurement
unit of, 59
media, 789
meme, 460
meringue
menopause, 403
method
milk, 578
misinformation, 579
see also disinformation
model
morgellons
narrative, 29
neuroscience
neutrality, 61
NHS, 30, 382, 505
nitrogen dioxide, 39
noise, 168
nonknowledge, 834
see also knowledge; known unknowns;
ignorance; Donald Rumsfeld
norms, 410
novel, 29; see also fiction
objectivity, 59
observation, 209
old wives' tale
see also superstition
’open science’, 61
opioid
crisis, 578
oral history, 403
page
not found, 404
pain, 578
paradox, 292
patient, 433
peer review, 636

penis, 60
photography, 30, 10
placebo effect, 666
plot, 29
see narrative
plurality, 61
poetry, 565
policy
evidence-based, 56
policy-based evidence, 225
prediabetes, 505
’previvorship’ 505
Popper, Karl, 168
post-truth, 0, 7
power, 209
practice
print, 500
printer’s fist
see also index
pseudoscience
psychoanalysis, 60; 168; 0
public
health 578; policy; libraries
Quintillian, 7
R-number, 91
randomised control trial, 168,
382, 666
rationality, 345
rats, 29
realism, 10
referendum
relationality, 565
relativism, 61
resonance, 0
revelation, 292
risk, 505
risk-factor, 505
rumour
see also folklore
Rumsfeld, Donald, 834
Sargant, William, 666
satire
see also trolling; fake
scepticism, 382
see also skepticism
Schreber, Daniel Paul, 0
science
slow, 636
scientific method, 345
secrecy, 292
secret formula, 292, 458
’seeing is believing’, 7, 30, 565
self-care
Shakespeare, 565
skepticism, 382
see also scepticism
social media, 579
as contagion, 380
Socrates, 565
speech, 0, 403
SSRI (Selective serotonin reuptake inhibitor), 666
see also anti-depressant
standardisation, 59, 382
see also gold standard
statistics, 39, 505
subjectivity, 433
superstition, 345
see also folklore; old wives’ tale
subculture, 60
symptoms, 209, 403
syncretism, 636
taboo, 403
testing
on animals, 636
see also experiment
testimony, 403
thus, 565
topology, 0
touch, 500
traffic, 39
transference, 168
transparency, 10
trolling
see also satire
Trump, Donald, 63, 579 
trust
uncertainty, 345
unit, 59
see also measurement
vaccination, 56, 90, 91
see also anti-vax movement
value, 59
validation, 636
vampires, 63
Vesalius, 500
viral, 25
virions, 91
virus, 63, 91
visibility, 565, 579, 10
see also ‘seeing is
believing’
welfare state, 505
waiting list
wide data, 636
see also big data
World Health Organisation, 579
zebrafish, 225